The Aveng Group
GOAL: To celebrate the Aveng Group's 125-year history by documenting their origins, major projects and reflecting on their evolving corporate identity.
RESULT: A 100-page publication that involved collaborations with designers, chief stakeholders, current and former leaders and a new take on the multinational conglomerate's values and "corporate DNA."
VIEW THE EBOOK HERE:
McKinsey & Company
GOAL: To encapsulate and celebrate a long-term consultation between McKinsey and South Africa's national energy suppliers.
RESULT: Extensive interviews and collaborations produced a near 100-page publication reflecting the enthusiasm, growth and knowledge transference of Eskom's first cohort of top engineers.
VIEW THE EBOOK HERE:
Federal-Mogul
Federal Mogul requested a print ad that evoked the living, breathing passion its Champion brand offers car enthusiasts. What better way than to shape the car parts as human lungs? The tagline went through dozens of iterations, but the right copy always manages to emerge: "Breathe new life into your engine's performance."